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Arqum Usmani

Privacy

What this site knows about your visit.

This is a personal portfolio, not a product. It runs standard web analytics to see which work resonates — nothing is sold, and there is no advertising or cross-site ad tracking on this site.

Last updated: August 2026


What’s collected

Pages viewed, time on page, scroll depth, navigation path, clicks
Understanding which work gets attention and where people lose interest
PostHog, Google Analytics, Vercel Analytics
Approximate location (city / country) derived from your IP address
Rough sense of audience geography; a real-time alert that someone is viewing
Vercel (edge geolocation), PostHog, Google Analytics
Referrer — the site or search that sent you here
Knowing whether visitors arrive from LinkedIn, Behance, search, or direct
PostHog, Google Analytics, Vercel Analytics
Device, browser, operating system, screen size, language
Making sure the site renders well across what people actually use
PostHog, Google Analytics, Vercel Analytics
Session recordings (mouse movement, clicks, scrolling — not keystrokes in inputs)
Watching real sessions to find friction in the case studies
PostHog
Name, email, and message — only when you submit the contact form
Replying to you
Delivered by email (Resend); not added to any marketing list

Cookies & storage

Analytics providers set first-party cookies and use local storage to tell a returning visit from a new one. A functional cookie also remembers your light/dark theme choice. No third-party advertising cookies are set.

You can block cookies in your browser, or send a Global Privacy Control / Do Not Track signal, without breaking the site.

Retention & your rights

Aggregated analytics are kept up to 14 months. Contact-form messages are kept as long as the conversation is useful, then deleted. You can ask to see what’s held about you, or to have it erased, at any time.

arqamusmani@gmail.com


Third-party policies