I design for the version of the problem that's actually true.

Most product problems get solved twice: once for the version stakeholders describe, and once for the version the evidence actually supports. I try to spend as little time as possible on the first one. That’s most of what “opinionated” means when I say it about my own work.

I care about healthcare, AI, and SaaS specifically because they’re the domains where the constraints are real (regulatory, technical, organisational) and a design that ignores them doesn’t just look wrong, it doesn’t ship.

I grew up in Karachi and trained as a designer in Islamabad, where I still live and work. Every team I’ve shipped for since has been based in the US, which in practice mostly means my mornings start with someone else’s afternoon.